Brand strategy
Brand strategy before pixels
It is tempting to start with a redesign. We usually do not. If your positioning is vague, a new homepage just moves the vagueness into a nicer font. So we start with a short strategy phase: who you serve, what you actually do better than the alternative, and how that shows up in words on a page.
For a Lake Park accounting firm or a Palm Beach County contractor, that conversation often produces two or three sentences the owner has never written down. Those sentences become the spine of everything downstream. A brand strategy project might end with a positioning document and a naming decision.