Our process
How a CREATIVE FUSS engagement runs
This page describes what happens after you send an inquiry, from the first call to launch and reporting. It is written for a prospect who wants to judge fit and effort before committing, not for a pitch deck.
Where to go next
Before you commit
What the first call is for
The first call runs about thirty minutes. We ask what the business does, who it serves, what is currently working and what is not, and what you have already tried. Come prepared to talk about budget range and timeline, because those two answers shape everything downstream.
If we are not the right fit for the project, we say so on the call and, where we can, point you toward someone who is. That is the point of a short call: it costs you half an hour and it keeps a mismatch from becoming a contract. Nothing is billed for the conversation itself, and you are not asked to sign anything before the scope is written.
Bring whatever you already have. An old site, a competitor you keep being compared to, a folder of unfinished copy, a spreadsheet of leads nobody follows up on. Rough material makes the call more useful than a polished presentation, because it tells us where the actual friction sits.
Written scope and agreement
After discovery, we send a written scope: deliverables, timeline, assumptions, what we need from you, and what is explicitly out of scope. You review it, we revise it if needed, and once it is signed we schedule the kickoff. The scope is the document we both return to when a project drifts, which is why we spend time on it.
In the scope
- Deliverables listed one by one, in plain language
- Timeline with the review points marked
- What we need from you, and when we need it
- The number of revision rounds included
Left out on purpose
- Work nobody approved in writing
- Third-party licence and subscription fees
- Print production and physical media
- Scope added mid-project without a written change
Client onboarding
Kickoff, approvals, and access
Kickoff is a structured call with a short agenda: confirm the timeline, confirm who approves what, and collect access. We also agree on one communication channel. Most clients use email, and some prefer Slack for faster back-and-forth. Either works, as long as there is one place where decisions get recorded.
-
Web projects
Domain registrar, hosting control panel, and any existing analytics account. If someone outside your team holds those logins, we sort that out at kickoff rather than the week before launch.
-
SEO engagements
Google Search Console and your analytics platform, plus the list of pages you care about most. Search Console is where the indexing and query data comes from; without it we are guessing at what a search engine already thinks.
-
Marketing automation
Your CRM, or a decision to set one up. We need to know which fields already exist and who owns the pipeline before we build a sequence that writes into it.
-
Content projects
Any existing style notes, subject-matter experts we can interview, and the tone you do not want. The content calendar starts from that, not from a blank template.
Strategy and research
This phase produces documents, not opinions
For brand strategy projects, this is the interview and positioning phase. For web projects, it is a sitemap and content inventory. For SEO, it is the audit: indexing status in Google Search Console, current rankings, technical issues, and a competitor review in Semrush.
You should be able to read the output and disagree with it specifically, which is how we know the work is concrete enough to be useful. A positioning document that nobody can argue with usually means nobody read it closely.
Design and build
Prototype first, production after
Design happens in Figma. You review wireframes first, then visual design, then a clickable prototype. Only after the prototype is approved do we move into production on Wix, Squarespace, or a custom stack. Each stage ends with a review so you are never surprised by what appears in the next one.
Wireframes
Page structure and hierarchy, reviewed before any colour is chosen. Easy and cheap to change at this point.
Visual design
Type, colour, spacing, and the way the pages actually look once they carry real content.
Clickable prototype
You click through the flow the way a visitor would, including the paths you hope nobody takes.
Production build
Wix, Squarespace, or a custom stack, chosen in the scope. Content projects draft against the content calendar; automation projects build sequences, forms, and reporting inside HubSpot or your CRM.
Review, revisions, and launch
Revision rounds
Every scope includes a defined number of revision rounds. We use them, and we expect you to use them too, because the review is where the project actually gets good. Feedback that arrives as one consolidated pass is worth more than a dozen scattered messages, and it is easier for you to give as well.
Launch
Launch for a website includes redirect mapping, form testing, analytics verification, and a short post-launch monitoring window. For SEO and content, launch means the plan is live and the reporting cadence begins. We do not treat launch as the end of the relationship unless you want it to be.
Reporting and web analytics
Reporting depends on the engagement, and if a metric is not useful for a decision we drop it from the report rather than pad the page count.
Web projects
A launch report with baseline analytics: traffic sources, top pages, and form submissions. It is a starting line, not a victory lap, and it is what every later month gets compared against.
SEO and content
Monthly or quarterly reporting that ties activity to results, using Google Search Console for search data and your analytics platform for on-site behaviour. Work that cannot be traced back to a decision does not belong in the report.
Marketing automation
Reporting on lead volume, pipeline movement, and conversion rate. Where a sequence is not earning its place, the numbers usually show it, and we say so instead of leaving it running.
What we need from you
Clients who provide these four things consistently get projects finished on schedule. Clients who do not usually get good work, just slower, and we would rather set that expectation up front than explain it in month three.
-
A decision-maker on the project
Someone who can approve work without forwarding it to a committee first.
-
Timely feedback on reviews
Usually within a week of a review landing. Longer gaps push the whole timeline rather than just that stage.
-
Access to the accounts in the scope
Registrar, hosting, Search Console, analytics, and CRM. Delays here are the most common reason a launch date slips.
-
Honesty about budget and timeline
Both change what we recommend. A tight budget is workable; a hidden one is not.
What happens when a project drifts
Projects drift for predictable reasons: scope changes, delayed feedback, or a decision that gets made twice. When it happens, we flag it in writing, estimate the impact on timeline or budget, and ask you to choose. We do not absorb unbounded changes silently, and we do not bill for work you did not approve. That is the whole policy.
How a change gets handled
-
1
You or we raise the change, in writing, on the channel we agreed at kickoff.
-
2
We estimate the impact on timeline, budget, or both, and say what it would push back.
-
3
You choose: accept the change and the new estimate, hold the original scope, or split it into a later phase.
-
4
We record the decision and update the scope document, so there is one version of what was agreed.
Questions prospects ask before the call
Short answers to the things that come up most often. If yours is not here, ask it directly — the discovery call is the right place for it.
Do I need to have a full brief ready before we talk?
No. A rough description of the business, the problem, and what you have already tried is enough to start. The written scope comes after the call, not before it.
Who writes the actual content?
Either. Some clients supply copy and we edit it against the content calendar; others ask us to draft from interviews with their team. The split is decided in the scope so nobody assumes the other side is writing it.
How long does a typical project take?
It depends on scope and on how fast feedback arrives. We put a dated timeline in the written scope with the review points marked, so you can see where your own response time sits in the sequence.
Can we start with one service and add later?
Yes, and it is often the sensible route. Many engagements begin with a site or an SEO audit and add automation or content once there is data to act on. Each addition gets its own scope and its own review points.
Talk to the people who run the process
CREATIVE FUSS, LLC is a Florida-based digital agency and professional services firm. Questions about how an engagement runs are best answered in conversation, so the discovery call is the recommended first step. If you would rather write first, use the contact page.
Office and mailing address
CREATIVE FUSS, LLC834 W Ilex Drive
Lake Park, FL 33403, USA
[email protected]
+1 212 583 9963
Office hours: Monday–Friday, 9:00 AM – 6:00 PM. Full location details and directions live on the contact page.
Keep reading
Where this page fits in the site
This page covers how an engagement runs. The service list explains what each engagement actually delivers, the case notes show how the work has been applied, and the FAQ handles the smaller questions that do not need a whole section.
Company record
Registered in Florida
CREATIVE FUSS, LLC is registered in the State of Florida. The registration numbers below are the ones printed on our filing and can be checked against the state record.
Florida company registration
L17000096947
FEI
82-1410767
Leadership and the full mailing address are listed in the footer of every page, and on the contact page along with office hours.